Looks to me, despite the fact the GL1800 is like 16yr old design, there is really zero competition. Most of the competition is rather laughable really. V-twin as a touring motor? OK, LOL. BWM fine, but have the "ownership experience" that includes multiple dealer visits each year, not to mention the $13,000 damage if it tips over at zero mph. I'll live with the GL1800 just fine compared to the competition.